Jelena Mihelčić is a journalist, dance writer and public relations consultant based in Zagreb, Croatia. She holds an MA in Journalism and has been actively following and writing about the contemporary dance scene since 2002. Her work spans reviews, interviews, essays, and video documentaries.

With an early background in classical ballet and contemporary dance, she later continued her professional growth through European educational programmes such as danceWEB, Communicating Dance, and Springback Academy, which she joined in 2016. She also contributes to the dance field as a jury member for awards and network selections.

In addition to her writing and cultural engagement, Jelena has over 15 years of experience in the communications industry. She has worked in leading PR and advertising agencies and was part of teams whose projects were recognised with awards such as Cannes Lions and Effie. From 2017 to 2018, she was responsible for PR and marketing of the Croatian Dance Network, overseeing all aspects of communication, promotion, and audience development.

Today, she combines her expertise in communications and media with her dedication to dance. Alongside her freelance PR consulting practice, supporting businesses and organisations with media relations, reputation management, and strategic communication, she is also the founder and editor of Plesopis, an independent online platform dedicated to promoting contemporary dance in Croatia.